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Original Chaptr Styling Cream

$23.00 USD


We reimagined a styling cream to do… well, whatever you want it to do. Whether you’re going for a messy look, a tidy look, or any look at all, Chaptr will give you the texture, volume, & hold to keep your hair on point day in, day out. Unique clays give Chaptr a gritty, matte finish while natural oils lock in moisture to contribute to long-term hair health & softness.


Blend a small amount into your hands. Work through dry hair & style as usual. Reshape anytime. Enhance your everyday ritual.

How much product should I use?

We recommend starting out with a nickel size amount of product, applying, and adding more as needed.

Is Chaptr a Cream or Clay?

Although our packaging says "styling cream" we've realized the product is more complex than a single category. Our premium ingredients put Chaptr in its' own lane, in between both a clay and a cream. This texture is exactly what allows Chaptr to work for all hair types, lengths, & styles without drying hair out.

Will it dry my hair out?

No. This product is matte & will provide texture without drying hair out. Chaptr is formulated with both soybean oil and jojoba oil to keep your hair and scalp healthy & hydrated.

Who is this product not suitable for?

If you want a heavy, structured or sticky hold from a product this isn’t for you.

What is Bentonite Clay?

Bentonite clay has many great propoerties that naturally condition & de-frizz hair. More notably it works as a detoxifier for hair, drawing out any toxins that may be present from product buildup. Think of bentonite clay as a magnet for buildup, dirt, & impurities. However frequently you wash product out of your hair, you'll also remove all impurities and buildup along with it.

What is Kaolin Clay?

Kaolin clay moisturizes hair without stripping it of natural oils. This is also where the matte texture of Chaptr stems from. Kaolin clay is responsible for providing fullness & texture to your hair without weighing it down.

Customer Reviews

Based on 110 reviews
Tommy Phan
Styling cream



love it

Charles H
Chaptr Styling Cream

Chaptr Styling Cream is easy to apply and creates a great matte finish hold, lasting me all day. I recommend this product.

Wavy curly unmanageable hair

Best product I’ve ever used. Tried a million different types. Smells great too.

Really amazing product, but...

There is no better hair styling product on the market in my opinion. This is great stuff!

The problem is I keep receiving batches that are hard as a rock, and unusable. Thankfully the customer support had been great at resolving the issues.

  • Dionized Water
  • Copernica Cerifera
  • Soybean Oil
  • Kaolin Clay
  • Bentonite Clay
  • Lanolin
  • Jojoba Oil
  • Pentylene Glycol
  • Glycerine
  • Ricinus Communis
  • Cetearyl Alcohol
  • Cetearyl Glucoside
  • Polysorbate 80
  • Phenoxyethanol
  • Cedrus Atlantica
  • Santalum Spicatum
  • Citrus Sinensis
  • Disodium EDTA
  • Syzygium Aromaticum

Our top-selling debut product, CHAPTR Original Styling Cream, is formulated for all hair types and holds any hairstyle day in & day out. That hair jostling gust of wind has nothing on you - simply restyle and reshape your hair anytime your locks get knocked out of place. This versatile styling product is perfect for anyone looking for a natural, matte finish without any of the grease. Formulated with jojoba oil and kaolin clay, Chaptr provides benefits to your hair that go beyond the surface level.


  • Made for all hair types
  • Zero Grease
  • Pliable, Natural Hold
  • Matte Finish
  • Good-for-hair ingredients

Enhance Your Everyday Ritual

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Good-For-Hair Ingredients

What to Expect

Non Greasy Formula

Matte Finish

Natural, Pliable, All Day Hold

Key Ingredients

Bentonite Clay

Jojoba Oil

Kaolin Clay

Soybean Oil